Why? What? How?

The Client Brief

The Client Brief

The client that I will be working with for this project is Tony Walls.

He has his own business specialising in selling the frames for glasses.

The business is based in Omagh just outside of the main town shopping area, so it depends a lot on good advertising and word of mouth to draw in new potential customers. Tony has recently decided to move his business to his home and in doing this wants to leave his old brand identity, “Phoenix Optical” behind and start to work under the new identity “ The Spectacle Maker”. With the move, his new brand identity and location will need to be advertised well so that existing customers are aware that he is still operating his business just under a new identity. A fresh look for this should help with attracting customers new and old.

The clients requests:

• New brand identity “The spectacle Maker”

• Logo design

• Signs

• Leaflets/Posters

• Business cards

Extra work I think client would benefit from:

• Price tags

• Customised glasses cases

• Customised glasses cleaner

• Carrier bags